A VIKING FOR THE FUTURE
We are Raiders and we refreshed our brand with the purpose of uniting every member of our family. We are proud to celebrate our success as we usher in a new era. This brand is for the people. The players, the team, the fans and the community. We are ready for our next challenge. On brand. On field. Online.
A FLEXIBLE IDENTITY
Our new lineup of logos and sub marks ensures we are prepared for anything. We’ve sharpened our game face and carved out space for the Raiders new logotype.
As we evolve in the digital age, we are better equipped to stamp our brand into the world.
ADAPT TO ANY SITUATION
No matter our surroundings we’ve expanded our variations to express the brand with confidence. A reliable colour system allows the brand to remain legible in any application.
MEET THE SQUAD
A consistent brand system unites our brand family and drives engagement for our team, our club and our community.
BOLD NEW TYPEFACE
It’s not just what you say, it’s how you say it. We have a voice and it’s bold. It’s strong, it’s inclusive and it’s got character. And now we have a custom new typeface to match.
OWN OUR COLOURS
We've simplified our colour palette to take our brand into the digital age. This combination of colours offers us flexibility and we're still unmistakably Raiders.
GREEN MACHINE ENVY
BAD ‘N’ MEAN NAVY
VIKINGS STEEL
VIKINGS TAN
WHITE LINE FEVER
JOIN THE FAMILY
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