Raiders Choc Mint – Member Edition
Wait a CHOC-‐MINT, did you say members get their name on it!?
On the back of last year’s epic season where we saw the Canberra Milk team up with the Canberra Raiders to relaunch their club milk to ‘Raiders Choc-‐Mint’ flavour, the popular milk is reinvented yet again, only this time it’s all about the members.
Canberra Milk Managing Director, David Tyack shared “We have been overwhelmed by the positive response to the Legend Reinvented campaign that gave Canberrans a new flavoured milk to love, in Raiders Choc Mint, whilst showing their passionate support for Canberra Raiders. And following a collectable Players edition, it is now time to payback that support and let the Members be the hero. We believe this is a NRL first and something that only a passionate, local partner can bring to market for everyone to enjoy.”
Early this year the Player’s Edition was released where we saw fans go choc-‐mint crazy to find their favourite players names and numbers printed on the Raiders Choc-‐Mint milk bottles. After a wildly successful campaign the club has decided it’s their members turn to be off the sidelines and idolised on a choc-‐mint bottle as a thank you for their ongoing support.
The Green Machine live by the code of giving back to their members and they wanted an acknowledgment piece to the members themselves.
Raiders Captain Jarrod Croker encouraged members to get out and find their bottle, as he knows how much the players enjoyed theirs.
“It was awesome that we as players had the chance to feature on a bottle of Raiders Choc-‐Mint earlier this year and it’s great that members have the opportunity now to get their own bottle with their name on it,” Croker said. “I encourage everyone to get out there buy a bottle of Raiders choc-‐mint and keep your own part of Raiders history.”